THE IMPACT OF USING GREEN MARKETING TO CONTRIBUTE TO ACHIEVING SUSTAINABLE DEVELOPMENT AN APPLIED STUDY ON SOME INDUSTRIAL COMPANIES

Document Type : Original Article

Authors

1 Faculty of Graduate Studies and Environmental Research, Ain Shams University

2 Faculty of Business, Ain Shams University

3 Faculty of Postgraduate Childhood Studies, Ain, Shams University

Abstract

The research aimed to study the impact of using green marketing to contribute to achieving sustainable development, as well as identifying the relationship between using the green marketing philosophy and the dimensions of the green marketing mix (green product - green pricing - green promotion - green distribution), and also revealing the relationship between using the green marketing philosophy and achieving the environmental dimension of development by applying it to one of the industrial companies that uses green marketing in marketing its products. To achieve the research objectives, the researchers designed a questionnaire that was distributed to a sample of the research community of senior management officials and marketing departments in one of the industrial companies in Egypt. The researchers used the descriptive analytical approach to complete the study, as well as the appropriate statistical tests to test the validity of the hypotheses and answer the study questions. The research results reached a statistically significant relationship between green marketing and the dimensions of the green marketing mix. The results also showed a statistically significant effect between green marketing and achieving the environmental dimension of sustainable development.
 
 

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