THE IMPACT OF WEBSITE QUALITY ON ELECTRONIC MARKETING IN LIGHT OF THE FEAR OF THE CORONA PANDEMIC

Document Type : Original Article

Authors

1 Faculty of Graduate Studies and Environmental Research, Ain Shams University

2 Faculty of Commerce, Ain Shams University

3 Faculty of Graduate Studies Childhood, Ain Shams University.

Abstract

The study aimed to identify the quality of the website to determine its impact on achieving customer satisfaction and loyalty to achieve marketing effectiveness in light of the fear of the Corona pandemic, as electronic marketing has a significant impact on the environment because it works to reduce shopping trips, which has effects in reducing carbon emissions as a result of reducing Consumption of energy resulting from transportation, which leads to a decrease in the carbon footprint that leads to environmental degradation. The fear resulting from the Corona pandemic has caused many positives and negatives that have affected the environment, especially electronic marketing, as individuals relied on it to make purchases and stay at home, which led to limiting the spread of the virus and reducing emissions resulting from transportation. The data was completed through a random sample of Amazon's e-marketing customers. Data were collected through a questionnaire form, and appropriate statistical methods were used to test the validity of the research hypotheses. The results of the study reached the following: There is a significant impact of the dimensions of website quality on customer satisfaction and loyalty, and there is no significant impact of the dimensions of website quality on marketing according to the degree of fear of the Corona pandemic.The study recommends paying attention to the dimensions of website quality to achieve marketing effectiveness to reach customer satisfaction and loyalty during crises, and paying attention to providing environmental awareness through electronic marketing sites.
 
 
 

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