THE ROLE OF ELECTRONIC MARKETING IN INCREASING THE ACCESS OF EGYPTIAN AGRICULTRAL EXPORTS TO GLOBAL MARKETS

Document Type : Review Article

Authors

1 Faculty of Graduate Studies and Environmental Research, Ain Shams University

2 Faculty of Commerce, Ain Shams University

3 Desert Research Center

Abstract

Electronic marketing is one of the modern tools that contribute to increase the penetration of exports in global markets. The research problem is determined by the extent of the shortcomings and inefficiency of the local efforts made to support electronic marketing in Egypt and increase its role in the penetration of exports to the world. In light of the research problem, the research aimed to identify the role of electronic marketing in increasing the penetration of Egyptian agricultural exports by identifying the global situation of electronic marketing putting into consideration the general features of electronic marketing for Egyptian agricultural exports, and determining its importance. The most important challenges facing the expansion of the role of electronic marketing in Egypt and the appropriate policies and mechanisms to confront them. The research relied on the descriptive and quantitative analysis approaches. Statistical analysis tools were used Well-known such as the simultaneous equations model, forecasting using the integrated autoregressive model and the ARIMA moving average. The research aimed to identify the role of e-marketing in increasing the access of Egyptian agricultural exports to global markets
and its impact on the environment. The great enrichment of e-marketing regarding the exports has become a broad concept. In addition, the choice of geographical diversity has been a sign of great e-marketing in opening and innovating new markets, thus increasing the opportunity for it to access agricultural and food exports to global markets. E- Marketing improve the carbon footprint as a result of reducing brokers. E- Marketing significantly reduces the number of touch points, which contributes to reducing pollution levels.
Key Words: E-marketing, Agricultural commodities, Standard commodity classification (H.S.), Institutional framework for e-marketing, Environmental impact.
 
 

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Journal of Environmental Science
Volume 52, Issue 12 - Serial Number 12
Part3:Economical science
December 2023
Pages 25-47

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