THE EFFICIENCY OF SUGGESTED MODEL FOR HANDLING THE ENVIRONMENTAL ISSUES IN ARABIC WOMAN MAGAZINES TO DEVELOP ENVIRONMENTAL VALUES AND SKILLS

This study drives at measuring the effectiveness of a proposed model for handling environmental issues in Arab woman magazines for developing environmental values and skills. The study uses the analytical-descriptive (qualitative) method in order to evaluate the content of the Arab woman magazines of issues and environmental topics, focusing as well on the readers 'concern in those issues and their construction of their value and skill level. The study uses the quasi-experimental method to apply the proposed module and measure its impact on developing environmental values and skills among a group of (50) female readers from Cairo and Alexandria governorates and some Arab States (study sample). The study also uses the two-fold survey method, the qualitative and the analytical, making a checklist of the environmental issues and problems that the readers are concerned with. The study uses these research tools: A content analysis tool of the Arab woman magazines, a Questionnaire Form, Scale of Environmental Values and Skills (by researcher), a (50) forms for each tool. The study comes to these results: There are significant statistical differences at (0.05) significance level on Scale of Environmental Values and Scale of Environmental Skills of the experimental group pre/post measurement, in favour of the post-measurement. The results also show a positive impact of the four environmental models (the environment's life) on the environmental value and skill component of female readers regarding the post application of scale of Values and scale of skills.
Given the analytical study, it becomes evident that Zaharat Al-Khalig    (study sample) magazine considers the most interested one in environment and pollution issues; while both of Hawaa and Saidaty magazines differ partially in their interests, denoting that Arab woman magazines are in critical need to more studies and research involved in the environment's issues, publishing information concerning the environment in different divergent journalistic forms.