THE ROLE OF E-MARKETING FOR BIODEGRADABLE PLASTIC BAGS TO INCREASE ENVIRONMENTAL AWARENESS A CASE STUDY ON THE CAIRO GOVERNORATE AREA

Document Type : Review Article

Authors

1 Post graduate student at Faculty of Graduate Studies and Environmental Research, Ain Shams University

2 Faculty of Science (boys), Al-Azhar University

3 Faculty of Graduate Studies and Environmental Research, Ain Shams University

Abstract

This study aimed to identify the different concepts of e-marketing, biodegradable bags, and the impact of e-marketing on increasing environmental awareness. The problem of this study revolves around answering two main questions, the first of which is: Does e-marketing have an impact on the development of environmental awareness among consumers? Second: Does e-marketing for the use of biodegradable bags affect the development of environmental awareness? To answer these questions, the descriptive approach was used. The study concluded that there is a "statistically significant" relationship between e-marketing and the use of biodegradable bags, and there is a statistically significant relationship between e-marketing and the development of environmental awareness, which shows us that e-marketing has a positive role and a beneficial effect in educating consumers about products. Biodegradable (environmentally friendly). As a result, the researchers recommended the following; First: Increasing interest in preparing and organizing marketing campaigns aimed at environmental awareness. Second: Organizing the broadcast of environmental marketing campaigns in various social media, in order to create new and positive viewing habits. Third: Design marketing campaigns that depict the real reality. Fourth: To delve deeper into the discussion and presentation of environmental issues by environmental associations, and to support environmental information and data with the opinions of specialists and ecological experts to add more credibility and create the desired effect, especially those concerned with environmental issues. and last but not least: publishing electronic documents on the environmental benefits of using biodegradable bags.
 
 

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Journal of Environmental Science
Volume 51, Issue 11 - Serial Number 11
Part 3: Environmental Economics, Law
November 2022
Pages 1-37

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