أثر التسويق الإلكتروني لإستخدام الأكياس القابلة للتحلل البيولوجي لزيادة الوعي البيئي. (دراسة حالة على منطقة محافظة القاهرة)

Document Type : Review Article

Authors

1 Business Administration, Faculty of Commerce, Higher Institute of Computers and Management Information Systems, First Settlement, Cairo, Egypt.

2 قسم علوم الحاسب-كلية العلوم بنين-جامعة الأزهر- القاهره-مصر

3 قسم العلوم الاقتصادية -كلية الدراسات العليا والبحوث البيئية-جامعة عين شمس، القاهره، مصر.

Abstract

This study aimed to identify the different concepts of e-marketing, biodegradable bags, and the impact of e-marketing on increasing environmental awareness. The problem of this study revolves around answering two main questions, the first of which is: Does e-marketing have an impact on the development of environmental awareness among consumers? Second: Does e-marketing for the use of biodegradable bags affect the development of environmental awareness? The study reached important results, which is the existence of a "statistically significant" relationship between e-marketing and the use of biodegradable bags, where the value of the correlation coefficient between them reached (0.447) at a significant level (0.00), i.e. less than (0.05), which explains the significance of the relationship. There is also a statistically significant relationship between e-marketing and the development of environmental awareness, where the value of the correlation coefficient between them reached (0.326) at a significant level (0.00), i.e. less than (0.05), which shows the significance of the relationship, and that shows us that e-marketing has a positive role. And a beneficial effect in educating consumers about environmentally friendly products.

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