A SUGGESTED FRAME TO APPLY ENVIRONMENTAL QUALITY STANDARDS WHILE MARKETING SERVICES IN MEDICAL SECTOR AN APPLIED COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE SECTOR

Authors

1 Faculty of Commerce, Ain Shams University

2 Institute of Environmental Studies & Research Ain Shams University

3 Egyptian Organiztion for Standardization & Quality (Eos)

Abstract

The health sector of the important service sectors represented in therapeutic health sector, which includes hospitals, where the simplest expression of the hospital is a place to house the sick and injured until they are relieved of pain, so we find that the safety and security of patients is the cornerstone of health care and the quality of medical services, lies the importance of the hospital being the place where the patients are supposed to heal and place it meant to be at the highest level of security, safety and health and that it should be played those hospitals to improve performance and the quality and safety in the services provided to patients.
As part of achieving the goals of research and testing, the researchers followers of the theoretical side and side pragmatic as follows: - have the researchers using descriptive and analytical approach to show the importance of applying quality standards in the medical field and its impact on the marketing of services in this area through the study sample number 2 Hospital (Hospital Abu Rish Specialist Hospital Dar Al Fouad) were the forms distributed to these hospitals, and so strong for a sample (80) Single distributed to patients in hospitals under study equally as well as the distribution of the sample of questionnaires (120) Single various departments in hospitals under study equally to prove hypotheses and display the scarcity of research on the application of these standards, which are gaining big on the importance of all levels and levels, and interested scientists and specialists in this field, the study proved that there is a disparity in the performance of those hospitals under study and the lack of impact on the environment, whether internal or external.
 

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