THE ROLE OF "HAYAH KARIMA" INITIATIVE PROJECTS IN ACHIEVING ENVIRONMENTAL SUSTAINABILITY

Document Type : Original Article

Authors

1 Faculty of Graduate Studies for Environmental Research, Ain Shams University

2 Faculty of Commerce, Ain Shams University

3 Misr Higher Institute for Commerce and Productivity

4 Faculty of Economics and Political Science, Suez Canal University

Abstract

The study aimed to analyze the role of developmental projects in achieving environmental sustainability within the "Hayah Karima" initiative by assessing project compliance with sustainable environmental standards in Sohag Governorate and their impact on natural resource quality and pollution reduction. It also explored key challenges to sustainability and community awareness of eco-friendly projects. Using analytical deductive and descriptive approaches, the study examined the relationship between initiative projects and sustainability. The research targeted initiative leaders and beneficiaries, Findings revealed a statistically significant relationship between "Hayah Karima" projects and environmental sustainability. Key recommendations included strengthening environmental monitoring through periodic inspections, modern tracking systems, and penalties for non-compliance. Expanding the use of solar and wind energy was emphasized, alongside incentives and accessible financing for clean energy transition. The study also advocated waste sorting and recycling stations, increased community awareness, and enhanced private sector cooperation in sustainable waste management. It highlighted afforestation campaigns, the creation of green spaces, and civil society engagement in environmental initiatives. Additionally, it recommended integrating green building standards, minimizing carbon footprints, and enforcing sustainability regulations in new urban developments. These measures collectively aim to enhance Egypt’s environmental sustainability and global rankings.
 
 

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