THE ATTITUDES OF EGYPTIAN YOUTH TOWARDS INFLUENCERS ON SOCIAL MEDIA ADDRESSING ENVIRONMENTAL ISSUES

Document Type : Original Article

Authors

1 Faculty of Graduate Studies and Environmental Research, Ain Shams University

2 Faculty of Graduate Studies for Childhood Ain Shams University,

3 Faculty of Specific Education, Ain Shams University

4 Faculty of Graduate Studies for Childhood Ain Shams University

Abstract

The study aims to explore the most prominent environmental issues that young people follow in the content of influencers, in addition to examining the knowledge and attitudes of young people towards these issues and identifying their motives for following such content. This research is classified as descriptive and employs the field survey method, Data collection relied on a questionnaire form, The study's findings include the following: Alignment between the agendas of the influencers in the sample concerning environmental issues, with global warming and climate change ranking as the top environmental concerns. These are followed by biodiversity issues, desertification, pollution, and waste issues, respectively, Youth motivation for following environmental content varied. The primary motives were learning about current environmental events, obtaining tips for sustainable living, and exploring practical solutions to environmental problems, Youth attitudes towards environmental content provided by influencers were highly positive. The highest percentage was attributed to the ability of influencers to simplify environmental concepts, The knowledge gained by young individuals from exposure to influencers' content on environmental issues was significantly positive.
 

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