EVALUATION OF SERVICE PROGRAMS IN SPREADING ENVIRONMENTAL KNOWLEDGE AMONG AUDIENCE OF CAIRO REGIONAL CHANNEL IN SLUM AREAS

The aim of the study was to evaluate the service programs for spreading environmental awareness to the viewers of the Cairo Regional Channel affiliated to Al-Mahrousa television network in the informal areas in Greater Cairo.
The researcher used the descriptive approach in both the survey and the content analysis. The field study community included a random sample of (502) single members of some random communities in the Greater Cairo area.
The analytical study included a sample of service programs, including a program with the people, the program of the look at, the program of the city and people broadcast on the channel of Cairo Regional Regional Tools were the study in the design of the questionnaire questionnaire and environmental awareness of the field study.
For the analytical study, a model was designed to analyze the content of the sample programs from the service programs of the Cairo Regional Channel.
The study found the following results: There were significant differences between the respondents at a significant level of 0.01 for the benefit of those who watched the Cairo channel towards environmental awareness. Therefore, it is possible to say that those who watch the Cairo channel were more aware of the environment.
There are significant differences at the level of 0.01 for the benefit of those who watch the service programs in the channel Cairo Alchatiot for those who do not see them towards the cultural awareness of the environment and it is clear that viewers of service programs are more familiar with environmental information.
There are significant differences at a significant level of 0.01 and the viewers of the Cairo channel in the field of study and the rest of the other channels for the benefit of Cairo channel towards environmental awareness and it is clear that the viewers of Cairo channel receive their environmental information from watching the channel without the rest of the channels.
There are significant differences at the level of significant 0.01 and between different educational levels in favor of higher education levels towards the environmental awareness of these communities and explains that the greater the level of education in the individual the greater the level of knowledge because of the adoption of several different sources to obtain information there are significant differences at the level of 0.01 and between levels The results indicated a significant relationship between the level of environmental awareness and the economic variable, where the higher levels were more environmentally conscious.