EVALUATION OF THE ROLE OF MEDIA AND PUBLIC RELATIONS IN IMPROVING THE POSITIVE MENTAL IMAGE OF THE ENVIRONMENT AMONG EMPLOYEES OF THE PUBLIC SECTOR COMPANIES - A FIELD STUDY

Document Type : Review Article

Authors

1 Faculty of graduate studies and environmental research, ainshams university, Cairo, Egypt

2 Faculty of Postgraduate Childhood Studies, Aim Shams University

3 Faculty of Environmental Studies and Research, Ain Shams University

Abstract

This study aimed to identify the relationship between media management and public relations, and the positive mental image of the work environment. The main objective of the study is achieved by shedding light on a set of sub-objectives represented in examining the relationship between media management and public relations and between: the physical work environment, environmental performance, balance between personal life and work life, and social relations.
This study relied on the analytical descriptive approach to reach its objectives set by the researcher, and this approach was built on a combination of theoretical study and field study to reach an effective framework that links them to each other. The researcher designed a survey list that was distributed to the engineers, financiers, administrators, and legal persons who work in the Misr Company for Armed Cement Works, numbering 284 individuals. The general results of the study showed the validity, validity and effectiveness of the proposed study model.

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Journal of Environmental Science
Volume 52, Issue 1 - Serial Number 1
Part. 2: Educational Sciences and Mass Communication
January 2023
Pages 45-56

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