THE IMPACT OF THE DIGITAL INSTITUTIONAL COMMUNICATION STRATEGY ON RAISING THE EFFICIENCY OF THE INFORMATION ENVIRONMENT FOR THE UNITS OF THE STATE’S ADMINISTRATIVE APPARATUS A FIELD STUDY ON THE CENTRAL AGENCY FOR ORGANIZATION AND ADMINISTRATION

Document Type : Review Article

Authors

1 Post graduate student at Faculty of Graduate Studies and Environmental Research, Ain Shams University

2 Faculty of Commerce, Ain Shams University

3 Faculty of Computing and Information, Ain Shams University

4 Egypt Higher Institute for Commerce and Computer

Abstract

The study aimed to identify the extent of the impact of the digital corporate communication strategy on the efficiency of the information environment of the units of the state’s administrative apparatus, especially with the efforts of governments towards establishing an information and technological environment in a way that achieves integration between the various units of the state’s administrative apparatus. Books, references and previous studies, and then conduct a field study on the Central Agency for Organization and Administration by designing a survey list and distributing it to workers in the units of the state’s administrative apparatus that communicate digitally with the Central Agency for Organization and Administration. The study community included 476 employees who communicate digitally with the Central Agency for Organization and Administration Concerning updating the job file of employees in their workplaces. The study was applied to a sample of 212 individuals distributed over 238 administrative agencies, which is the number of agencies that communicate with the device digitally through the digital corporate communication unit. The state’s administrative communication strategy provides the possibilities of remote work in add
Finally, the study recommended the necessity of activating this strategy in all units of the state’s administrative apparatus to rationalize energy use and reduce pollution and its consequences.
ition to its contribution to provide the time needed to exchange information and data.

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Journal of Environmental Science
Volume 51, Issue 4 - Serial Number 4
Part 3: Environmental Economics, Law
April 2022
Pages 105-137

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