AN ANALYTICAL STUDY FOR TREATING THE ENVIRONMENT’S ISSUES IN ENVIRONMENTAL PROGRAMS OF SOT EL-ARAB BROADCASTING NETWORK

Document Type : Review Article

Authors

1 Institute of Post Graduate Childhood Studies, Ain Shams University

2 Faculty of Education, Ain Shams University

3 BBC & Radio & Television Union

Abstract

The research aimed at identifying the role of Sot El Arab Broadcasting by its three broadcasts (Sot El Arab– Ezaet Palastine– Wady El Nile Broadcast) tackled what is meant by the development of environmental responsibility, its elements and the role of "Sot El Arab Broadcasting" in its development, it also used form content analysis of the environment programme at "Sot El Arab Broadcasting" and a questionnaire for applying a specific sample of 200 students aging between (18-21) years from Cairo and Ain Shams University during 2015.
This research content analysis concluded the following:

There is a direct correlation between the amount of exposure to environment programs and the increasing of environmental awareness for respondents.

2. In each edition of "Between Heaven and Earth" (been es-samma wel-ard), every topic of the environmental topics (definitions, reasons, impact and solutions) were tackled, while in the program of "The Palestinian environment" (Albee'a alfalasteenya) every topic was tackled separately. In the first place came "showing the impact" with 36%, followed by "introducing the reasons" with 32%. In the third place came "definition of problems" and finally "presenting solutions" with 14% in all its editions.
3. The style of introducing the environmental topics in "The Palestinian environment" (Albee'a alfalasteenya) came as following: introducing the topic and encouraging the audience to practice a positive environmental behavior with 54.2%, introducing the issue and its solution with 25% and introducing the topic with only 20.8%.
4. The used Radio genres in introducing the environment programs came as following: in "Between Heaven and Earth" (been es-samma wel-ard) the interview genre was used, while "The Palestinian environment" (Albee'a alfalasteenya) came as a narration program.
5. The response for the inquiry: "Do you follow environment programs on "Soot elarab Broadcasting network"?" was "No" with 52.3% and "Yes" with 47.7%.
6. The response for the inquiry: "Do you think that environment programs on these Radio networks present useful information?" was "Yes" with 90% and "No" with 10%.
7. As for the response for: "Why do you not follow environmental programs on these Radio networks?", the reasons came as following: the first was "Airing time is not suitable for me" with 43%, the second was "they present biased solutions" with 18.7%. The third reason was "they do not offer useful information for me" with 15%, while in the fourth was "they do not interview specialists as their guests" with 9%. Finally came "the performance of the announcers" as the fifth reason with 8.3% and the last one was "providing unsatisfying presentations of the topics" with 6%.
8. Taking an example like "Sea pollution", the survey showed the reasons behind it as following: the first reason was "connecting the sewage system with the sea" with 80%, "sea life waste" with 8.7%, "increased salinity of seawater" with 8.3% and finally "heavy raining" with only 3%.

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