THE ROLE OF EGYPTIAN NEWSPAPRÈS IN SETTING THE AGENDA OF YOUTH TOWARDS ENVIRONMENTAL ISSUES AN ANALYTICAL STUDY ON AL-AKHBAR, AL WAFD AND AL-MASRI EL-YOUM NEWS PAPERS

Document Type : Review Article

Authors

1 Akhbar, El-Youm Academy

2 Institute of Environmental Studies and Research, Ain Shams University

Abstract

The Agenda-setting Theory is considered from the theories of moderate influence that points to the influence of the media on the public, in a general perspective not a direct one, as this influence depends on multiple intermediate factors that either strengthen or weaken that relationship. The Agenda-setting theory means that the media has the ability to direct the attention and interest of the public towards certain issues consequently causing the public to identify them as important issues.
In this study, the researcher sought to find out the role of the Egyptian newspapers in ordering the priorities of environmental issues of university students, also this study is categorized under descriptive studies that uses survey and comparative methodologies ,also employing questionnaires to find out the interest and knowledge of university students related to environmental problems and Issues and how they prioritize them in their point of view and Also use content analysis to analyze Egyptian newspapers such as “Al-akhbar” newspapers, Al-Wafad Party, the independent Al-Masry Al-Yom
In the year 2016 this study was chosen to analyze the contents of newspapers due to several factors most notably, the organization of “akhbar elyoum” foundation of the campaign “helwa ya balady” during the months of summer to take care of the environment and to take advantage of the rubbish and recycle them in addition to organizing the conference on climate change in Morraco in 2016. Also this study was chosen to be applied in several government and private Universities; Cairo University, Ain-shams University, 6th of october University and akhbar elyoum Academy in order to discover how government and private University students think of environmental problems and Issues and how to deal with them, in addition to choosing “Al-akhbar” newspapers to  represent national newspapers, “Al-Wafd” to represent political party newspapers and “Al-Masry El-Youm ” to represent independent newspapers, One of the most important results was the existence of a statistically significant correlation between the ranking of newspapers for the priorities of environmental issues and the prioritization of the same issues among the university youth under study. The most important recommendations include increasing specialized studies of environmental issues and increasing the area allocated for presenting environmental issues within the Egyptian newspapers

Keywords

Main Subjects