STUDY THE ROLE OF E-MARKETING ON BUILDING THE COMPETITIVE ADVANTAGE OF ENVIRONMENTALLY FRIENDLY PRODUCTS FIELD STUDY ON THE ELECTRICAL APPLIANCES SECTOR

Document Type : Review Article

Authors

1 Post graduate student at Institute of Environmental Studies and Research, Ain Shams University

2 Faculty of Commerce, Ain Shams University

Abstract

This study aimed to study the role of e-marketing in building the competitive advantage of electrical appliances companies in Egypt from the customers' point of view. To achieve the goal of the study, the descriptive analytical approach was used to collect data and information, and the field study was conducted with the guidance of (520) survey forms and distributed them electronically to those interested in the field of study, Statistical packages v.25 SPSS have been used to test the hypotheses of the study in addition to v.24 AMOS, where the modeling of the structural equation SEM is a technique for building and testing statistical models.
The study has found a significant relationship between the role of e-marketing and between the price, the quality of the environmentally friendly electric product, the value for money, and the creativity and innovation of the environmentally friendly electric product.
The study recommended the need to pay attention to safety and privacy on the corporate website to enhance customer satisfaction with the environmentally friendly electric product..
 

Keywords

Main Subjects

Journal of Environmental Science
Volume 49, Issue 9 - Serial Number 9
p7:Economics Sciences
September 2020
Pages 527-558

Files

Share

How to cite

Statistics