DEVELOPMENT OF ENVIRONMENTAL RESPONSIBILITY AMONG YOUTH THROUGH COMMUICATIVE ACTIVITIES OF THE PUBLIC RELATIONS ADMINISTRATIONS ’’ AN APPLIED STUDY ON LOCAL UNITS OF AL-QALIUBYIA GOVERNORATE

Document Type : Review Article

Authors

1 Faculty of Education, Ain Shams University

2 Institute of Environmental Studies & Research Ain Shams University

3 The Local Unit Nai Village (Qalyoub Center)

Abstract

This study’s purpose is to identify the effectiveness of a program for communicative activities for public relations management in developing environmental responsibility of youth enrolled in youth centers in qalubyia governorate. For achieving this , the researcher has designed a communicative activities program then has held meetings , speeches , symposiums , lectures , advertising bulletins boards , and exposition of documentary and video films , in addition to workshops.
The research population consists of ( 50 ) youths ( the one – group ) , using the pre/post application approach upon them. the researcher has designed the three elements – scale of environmental responsibility (environmental knowledge – environmental decision-making – participation in solving problems of pollution ( water – air – soil ).
The researcher uses the communicative activities program for developing environmental responsibility.
Results indicate statistical differences significant exist among youth regaeding the post application on activity program and scale of environmental responsibility , in favor of the youth group.
This asserts the efficacy of the program and its ability to develop responsibility in a group of youth.

Main Subjects