SOCIAL RESPONSIBILITY BETWEEN THEORETICAL CONCEPT AND ENVIRONMENTAL VARIABLE A STUDY ON A MIXED SEGMENT OF EMPLOYEES OF THE EGYPTIAN RADIO AND TELEVISION UNION (ERTU)

 
 
 
The theory of social responsibility came up with important principles and its importance emerged from what it advocated, which was the existence of responsible freedom.
Practicing constructive criticism, spreading the goals, values and cultures of society, disseminating information objectively and making it available to all This research aims to describe that theory (social responsibility theory). Explain its concept, elements and importance  With a statement of the impact of the environmental variables associated with them (social variables) For example: the variable level of education, work, type of housing, women's status in society, age, marital status and income level And (physical variables) such as the influence of climate, temperature, lighting, noise, ambient temperature, ventilation, and technology effects. The theory of social responsibility first appeared in the fields of economics and public relations in the West after it prevailed due to economic developments, which led to the emergence of the need to compel institutions and establishments to fulfill their social responsibilities. Then the concept of social responsibility moved to the field of media and journalism. In this research, an in-depth interview guide was made, which was applied to a different segment of the National Media Authority’s employees, numbering (30) respondents. The researchers used the descriptive approach to access data that can be categorized and circulated to benefit from it for scientific purposes, and it was the interview’s dependence on the question and the interactive dialogue that prompted us to address it as a data tool for research Among the results of the research: the lack of clarity of the concept of social responsibility in its correct concept among most of the respondents Most of the respondents had more interest in raising the standard of living than interest in social and environmental responsibility, as there was no environmental department within the National Media Authority. Most of the respondents suffer from many health problems as a result of the impact of the direct work environment on them and their exposure to radioactive and electrical hazards and light pollutants within the work environment. And between the National Media Authority and giving workers training courses to raise their environmental awareness.