THE IMPACT OF THE SOCIAL NETWORKING ENVIRONMENT ON THE RELATIONSHIP OF YOUTH WITH OTHERS

The study aimed to identify the impact of the social networking environment on the relationship of young people with each other and with others. In order to achieve the objectives of the study, a sample of 100 individuals was selected distributed among the youth of Assiut University. The sample was selected in a manner divided into (50) males and (50) females. With regard to the methodological procedures, the researchers used the theory of social presence. The study also used the descriptive approach using the social survey method. The tool was a “corresponding form for the impact of social media on young people and their relationship with each other and others, and the results of the study concluded that the largest percentage of the study sample, which represents university youth, does not affect the use of social media on their relationship with others and their acceptance, as the percentage reached yes to this question (46%), and the total percentage was sometimes (29%), and the percentage was not (25%) .
So we find that the largest percentage of the study sample, which represents university youth, affects the use of methods Social communication on them and a social change occurs to them, but it is positive as they exchange experiences with each other and these sites do not negatively affect their personality and affect their relationship with others, but it is a positive effect in forming friendship relations and in strengthening their relationship in work, study or life with others and the overall percentage of yes (yes) 56%), and the total percentage was (14%), and the percentage was not (30%). There is no cultural change for young people who are addicted to social media, as social media sites positively affect their educational attainment, and it does not affect their estimates at the university and may lead them to blind imitation of Western society and the total percentage is no (42%), and the total percentage is yes (40%) ), And the total percentage sometimes (18%). We find that the majority of young people believe that social media has a positive effect on the extent to which they accept the image of the other in the same society and the other society. The total percentage of yes is (66%), and the total percentage is not (18%), and the total percentage Sometimes (16%).
The study recommends trying to use social networking sites in the study and communication between young people, university professors and colleagues in order to increase the percentage of its positive impact on them. It is also recommended to conduct advertising or propaganda campaigns on social media to support positive moral values among young people, and also direct parents to try to identify and use sites Social communication so that they understand their children and draw closer to them as friends, and this protects their children from making mistakes or moving away from them and creating a gap between them.