THE EFFECTIVENESS OF THE ACTIVITIES OF THE DEPARTMENT OF PUBLIC RELATIONS IN HOSPITALS IN IMPROVING THE CONDITION OF PATIENTS PSYCHOLOGICALLY” - A FIELD STUDY IN AIN SHAMS SPECIALIZED HOSPITAL

Document Type : Original Article

Authors

1 Ain Shams Specialist Hospital

2 Institute of Environmental Studies and Research, Ain Shams University.

Abstract

This research aims to shed light on the effectiveness of public relations department activities in hospitals to improve the condition of mentally ill patients by reaching proposals on the roles that public relations management should play within hospitals and thus improving patients 'condition psychologically.
The research sample consisted of (100) individuals, (80) individual patients, at a rate of (80.0%), and they are detainees in the internal departments and frequenting the outpatient clinics of the hospital, which is the highest percentage, while the number of workers was (20) individuals at a rate of (20.0%) of Hospital workers
The research belongs to the descriptive research where the method of social survey in the sample was used based on the questionnaire as a basic tool for data collection. The questionnaire forms were applied by (100) questionnaires to find out opinions about the effectiveness of the activities of the public relations department in the hospital in improving the condition of patients psychologically, and the study reached many results.  Among the most important of them are the many psychological effects that patients suffer, as some patients feel psychosomatics (physical/ psychiatric diseases).
The research recommended the interest of the hospital administration in providing an integrated therapeutic team of doctors, public relations specialists and psychologists to provide support and social support to patients through the effectiveness of relationship activities, which are to reduce the psychological effects.

Main Subjects