THE IMPACT OF EXPENDITURE CULTURE AND CONSUMER BEHAVIOR ON EGYPTIAN WOMEN

Hosny, Hadeer K.; El Sersy, Asmaa M.; Abdel Gayed, Suhair S.

doi:10.21608/jes.2020.164389

THE IMPACT OF EXPENDITURE CULTURE AND CONSUMER BEHAVIOR ON EGYPTIAN WOMEN

Document Type : Original Article

Authors

¹ Post graduate student at Institute of Environmental Studies and Research - Ain Shams University

² Institute of post graduate Studies for Childhood, Ain Shams University

³ Faculty of Education, Ain Shams University

10.21608/jes.2020.164389

Abstract

This study aimed to study the effect of spending culture and consumption behavior on Egyptian women. The descriptive analytical approach was used to complete this study. The study sample was 400 singles and a questionnaire form was used.
The study concluded that there is a significant effect of statistically significant spending on The consumption behavior of Egyptian women, where the results of correlation and regression showed a positive signal, and this means that there is a significant direct relationship with statistical significance between "spending" and "consumption behavior", or in other words whenever the spending culture has increased, this in turn has led to an improvement in consumption behavior of sucking women.
The most important recommendations of the study: The necessity of conducting educational programs through the media to reduce the bad consumption of individuals and pay attention to their positive consumption. Educating women and students through special cultural seminars that aim to raise awareness of the rationalities of non-rational consumption behavior, and urging them to benefit from their savings positively, through civil society organizations and the media. The necessity for mothers ’consumer spending behavior to be distinguished from extravagance and extravagance in order to set a good example for their daughters.

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