PROPOSED FRAMEWORK FOR THE INTEGRATION BETWEEN THE SOCIAL RESPONSIBILITY AND THE GREEN MARKET AND ITS REFLECTION ON THE COMPETITIVE ADVANTAGE CASE OF EGYPTIAN INDUSTRIES

Document Type : Review Article

Authors

1 Post-graduate student at Institute of Environmental Studies and Research, Ain Shams University

2 Faculty of Commerce, Ain Shams University

3 Higher Institute of Co-operative and Managerial Studies

Abstract

This study aimed at presenting a proposed model for the integration of social responsibility and green marketing, and its implications on the competitive advantage of applying to the Egyptian industries for the number of (26) companies representing the different sectors of the Egyptian industry divided into the number of (3) companies representing the development sector Al-Aqaria, Number of (4) companies representing the food and beverage sector, number (5) companies representing the construction sector, number (3) companies representing the services sector, industrial products and automobiles, number (2) company representing the tourism sector, number (1) company representing the medical and health care sector, number (4) companies representing Financial services sector other than banks, number (1) company representing the core resources sector, number (1) company representing the chemical sector, number (1) company representing the sector of technological industries, to determine whether those companies are interested in their social responsibility towards the community, as well as to identify the extent of their adoption to mix the green catalog, and to review the competitive advantages and environmental benefits that these companies achieve in the context of their marketing and social commitment, then submit a proposed model for the integration of social responsibility and green marketing, and their implications on the competitive advantage, and conducted the study on (168) One of the officials in the form of (43) individual faculty members of the Egyptian universities in the Greater Cairo Governorate (Ain Shams University, Cairo University, Helwan University) and the number of (125) Individual officials of industrial companies in various sectors. The study relied on the inductive approach and the analytical descriptive approach to reach its specific objectives, this approach was built to combine theoretical study and field study and the theoretical framework was formed by compiling the scientific material on the subject under study.
 

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