THE MEDIA'S ROLE TO CONFRONT SOCIAL AND ECONOMIC PROBLEM IN NORTH SINAI GOVERNORATE

The goal of this research is to define the most important sources of information related to the people subject of this research in the studied region. Also to determine the degree of awareness of those people relevant to the sustainable development and also to define the media's role in handling the general cases and problems encountered by the people subject to this research in the studied region and to recognize their suggestions for the solutions. And finally to specify the nature of the relation between the changes of this independent studied and the awareness level of people subject of this research with the sustainable development.
The data relevant to this research were gathered through personal interview and by the use of a questionnaire specially prepared to realize the study goals, and has been systematically applied on chosen random sample of 245 persons representing 5% of the inhabitants of North Sinai governorate. In order to display data a repetition table system was used to determine the percentage, the calculated average, the standard deviation, and the average degree and Liberson simple related coefficient.    The most important results indicated low level of awareness of the studied persons with the sustainable development, about two third of the studied sample of people (65.1%) were knowledgeable, the first third (39.2%) of the studied sample have low level of knowledgeable and the second third (35, 9%) have medium level of knowledgeable. The most important resources from which researchers get their information were as follows in a descending order; the first source is the internet by an average of   2.47 , the second from satellite television channels by an average of 2, 52 , the third from local television channels , the fourth by radio broadcasting by an average of   1.67  and the last source is from technical news by an average of  0.53.   There is a positive moral relation between the awareness level of the studied persons with the sustainable development and the studied independent changes like age, level of education, the non official social sharing, loyalty to the community, level of ambitious and the benefits gained from training by an average degree of 0.01, while there is moral relation at an average moral degree of 0.05 related to opinion command and sharing in resources preservation programs.
The value of linkage coefficient was not moral in relation to acknowledgement degree and awareness level of the sustainable development among the studied persons with family number and their membership in various organizations.